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Consumer Technology For Single Sided Deafness

With Derrick Coleman, the Seattle Seahawks fullback who’s legally deaf, recently storming onto our screens in a Duracell advert, the social impact of the advertising campaign is already being witnessed at a high-tech level.

After having SSD (single-sided) deafness since early childhood, film director Rik Cordero was inspired by the advert, to evaluate modern technologies that might work for his unilateral (one-sided) hearing situation.

Consumer Technology

Rik tried a well-designed 1-inch square device called the Merry ME-300 D, which looks like the iPod Shuffle. With it, he heard conversations in the car, and valued the ‘quiet’ option when environmental noise became too loud.

His conclusion: Derrick’s Duracell commercial made me realize that I shouldn’t be ashamed of SSD or feel the need to mask it with passiveness. Hearing impairment is nothing to be ashamed about, in fact it’s made me who I am.

As Rik observed, design awareness is evolving so rapidly that very soon, deaf kids will wear their hearing aids or devices as a fashion statement.

More Reading

  • School With Unilateral (One-Sided) Hearing
  • Teacher Question: Hearing On One Side Only
  • Children with unilateral hearing may struggle in school
  • Hearing Devices Double As Tiny Media Devices
  • Smartphone Apps For Bluetooth Hearing-Devices
Jan 22, 2014Team Sound Advice

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Comments: 1
  1. Sound Advice
    7 years ago

    Audiologists change recommendations for children with single-sided / unilateral deafness: https://journals.lww.com/thehearingjournal/Fulltext/2018/02000/Updates_on_Unilateral_Hearing_Loss.8.aspx

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11 years ago 1 Comment Hearingaccess, accessibility, accessible, assistive, bilateral, cable, child, children, consumer, cubed, deaf, deafness, design, device, earbud, education, family, hearing, inclusion, inclusive, iPod, lapel, lead, learn, learning, listening, microphone, mobile, modern, one, personal, phone, read, reading, school, schools, shuffle, sided, single, sleek, social, speech, student, students, support, teach, teacher, teachers, teaching, technology, unilateral, visual, words307
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